Comcast Media 360, a division of Comcast Spotlight, enables national brands to forge deeper connections with their ideal audiences. Uniting advanced research, data and analytics capabilities with the brand-building power of video, Comcast Media 360 works collaboratively with advertisers to identify the right audience for each message based on the desired outcome, optimize message delivery, and measure the return on investment for each campaign.
Our Leadership Team
Andrew Ward, Vice President, Sales
Andrew Ward serves as Vice President, Sales for Comcast Media 360. Andrew and his team work with the client and agency community to help marketers leverage Comcast’s evolving data, analytic and cross-platform advertising solutions.
Tim Silvia, Vice President, Direct Response
Tim Silvia serves as Vice President, Direct Response, for Comcast Media 360. He leads a team charged with monetizing inventory on a full-footprint basis to national clients. His team aggregates local impressions to nationalized ratings on behalf of national brands seeking broad nationwide reach.
Tom Straszewski, Vice President, East Sales
Tom Straszewski serves as Vice President, East Comcast Media 360 Sales. Tom oversees a team focused on expanding opportunities for marketers to use digital advertising assets to reach their customers in tandem with the content available on linear television. As media consumption continues to be all about more video on more devices, Tom’s team also develops capabilities to more effectively and efficiently target audiences and help brands achieve measurable, actionable results from multi-screen advertising.
Davina Kent, Vice President, Advanced Advertising Sales
Davina has been involved in the entertainment and media industry for her entire career. Davina joined Comcast in February 2008 working with the national advertising community to help design and commercialize Comcast's emerging multi-platform advertising products, interactive applications and addressable solutions. She now heads the Comcast Media 360 team based in Los Angeles working closely with her partners at NBC Universal and Comcast Cable to generate new revenue from Fortune 500 marketers.